AAP South Mumbai Loksabha 2014 Elections - Preparatory Work

• Each constituency team would have plan and execute their own campaign strategy - the ball is in our court.
• The elections are likely to be 3rd/4th week April. We have 100 days!!
• We would need to find the right people and build teams and get into execution mode latest by 1st Feb. 
• We need offices in Colaba, Mumbadevi, Byculla, Sewri, Worli and Malabar Hill. 
• We need to activate a collection drive for money - we will need to raise at least 50 lac through crowd sourcing. 
•  There are approx 1500 polling booths in South Mumbai. 
• We will need approx 25/30 volunteers per booth not just on polling day they need to come on board sooner rather than later because they will form the bulk of our door to door campaign in their respective areas (1500x30=45000!!) This is 80% of the work. 
• Our volunteers need to establish personal contact with the voters. This was also the main reason why AAP did so well in Delhi. The press says that BJP also plans to focus on door to door campaign. 
• A draft induction and training manual that all our volunteers should read and understand, is under preparation. 
• A constituency manifesto is under preparation. 
• Other aspects of the campaign would be to effectively use social media, telemarketing, leaflets, posters events and research.